"Fans" were able to post comments on the show, in real time, that would appear on the MJ Live page as a live feed and also post to the users' wall.
Despite early technical "SNAFU's" that inspired several "wtf?" and "no music" comments, Fans seemed to revel in their ability to see, and comment on, MJ's fall line.
According to the App page, there were 493 "monthly users," and the page garnered 390 "likes" at press time here. In terms of the overall FB Nation - seems like a drop in the bucket, but we still have to give props to Marc Jacobs for being the FIRST to stream in 9:16 portrait view, making the content viewable across web, smartphone, and iPad platforms.
All in all, it seemed like MJ figured out a way to make Facebook more like Twitter - by creating a conversation that transcended individual users' friends networks, and setting Facebookers free from the confines of the status update. The App page linked people who would have never been linked before and brought a unique set of voices to the table.
These voices rose around topics like hats worn by the models (general consensus - they were "weird"), the overwhelming presence of polka dots as a pattern, and at times gushing, almost fawning over the boots and the precision with which Jacobs executed the pencil skirt.
I wonder what kinds of take aways Marc Jacobs Intl will have from this experiment. What a great way to hear the consumer voice and to source for feedback. I'm also curious about the analytics that will emerge, in terms of how many people viewed the stream, across which platform, and how many commented on, or otherwise engaged the material.
If you missed the show tonight, no worries - there is another one tomorrow (Tuesday, February 15th, 3:45PM) on the Web/Smartphone and Facebook.
I didn't know Facebook has this app to show shows live. Thats some big step for FB and the future marketing.
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