Where have all the creative minds vanished to?

i.Will.admit.  I'm not a fan of Will.i.am.  Other than knowing he was in a Superbowl spot for Pepsi in 2009...

I don't know very much about him.

So, when I saw an "article" he wrote for Ad Age earlier this week, I was surprised.  What was more surprising was that I was digging what he was saying.

Critical of today's marketers/artists/etc for "not investing in the dreamers," he gave cogent advice to businesses and marketers on how to be better, in this new, connected world:

to stay relevant, you or your business or your brand need to be part of the connection... you need to be part of the conversation... or start conversations... you need to invent, or amplify culture... brands need to listen to the community...  you need to turn a moment into momentum and momentum into a movement...

so I say, MAKE CONVERSATIONS NOT ADS... 

Where I come from, this is where I say, WORD.  I think I found at least one of the creative minds Will.i.am fears have vanished...